Of course, if you don’t want to share your location, you can always put yourself in Ghost Mode.Ĭontext Cards use information from Snapchat’s partners to provide additional information about a place mentioned in a Snap or allow you to take actions like booking a ride or reserving a table for dinner. You can view Snaps submitted to the Snap Map from across the world. Snap Map shows your location and the locations of all of your friends. Perfect for businesses, publishers, and content creators looking to increase engagement and build brand awareness. Think of Snapchat Memories as your personal photo album that you can view anytime.įriends are people who you’ve added on Snapchat (or they’ve added you!) You can share Snaps, Stories, and other content with your friends’ list.ĭiscover is a Snapchat screen where brands share Stories with the app’s large audience. Memories are Snaps and Stories that you can save for viewing later, rather than allowing them to disappear. Each user is automatically assigned a Snapcode, and you can create additional Snapcodes that link to any website.Ĭhat is Snapchat’s version of instant messenger for individual and group chats. Snapcodes are unique QR-style codes that you scan to add friends or access features and content on Snapchat.
You can also create a custom Geofilter for as little as $5-great for building brand awareness or showcasing an event. To enable Geofilters, you have to turn on your location in Snapchat. Similar to Filters, Geofilters are unique to your current location.
Unlike filters, you use lenses while you are taking a Snap. Snapchat Lenses allow you to add 3D special effects, objects, and characters to your photos or videos. Filters can change based on special events or holidays, location, or time of day. You’ll see a flame emoji next to your friend’s name, with a number indicating how many days you’ve kept the Streak going.Ī Snapchat filter is a fun way to jazz up your Snaps by adding an overlay or other special effects.
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If you’d like to save your Story, you can download them to your device’s camera roll or save them to Memories.Ĭustom Stories allows you to create Stories together with other people from your friends’ list.Ī Snapstreak (or Streak) tracks how many consecutive days you and a friend share Snaps. Stories stay on the app for 24 hours before being deleted. Stories are Snaps that you’d like to share with all your Snapchat friends. Keeping in line with the app’s original feature, Snapchat doesn’t hold onto any photo or video content-the platform deletes content after the recipient has viewed the Snap. But first, let’s take a look at some key Snapchat terminology.Īvailable to all users since day one, a Snap is a picture or video that you send through the app to one or more of your friends.Ī video snap can be a maximum of 60 seconds long (known as a Long Snap). Snapchat is brimming with features that will help you drive audience engagement and build brand awareness. A huge 60% of Snapchat users are more likely to make impulse purchases, which signals that the platform can increase your sales, drive more revenue, and translate to a positive return on investment (ROI). If your target audience is under 34, Snapchat might be the perfect platform for your business-especially if you operate in the direct-to-consumer market.
Source: Statista : Distribution of Snapchat users worldwide as of July 2021, by age and gender It’s clear that Snapchat firmly has a seat at the table of social media giants-even if its users’ demographic skews more toward the Millennial and Gen-Z cohorts. New features are at the forefront of what makes Snapchat a unique tool for business owners and regular users alike. Nowadays, Snapchat gives you the power to record and share live videos, locate friends on an engaging map, experience augmented reality (AR), and much more. As of July 2021, the platform has 293 million daily active users-a growth of 23% year on year. And like Shakira’s hips, the Snapchat stats don’t lie.
Snapchat is a visual social media platform where users can share fleeting pictures and videos.Īfter launching in 2011 and releasing the Stories function in 2013, Snapchat has grown to become one of the top social media platforms in the world.
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Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business.
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